“Carla is a joy to work with, and a gift to the profession of coaching!”
— , MA, Master Certified Coach, Director of Strategic Executive Coaching Alliance
A Qualitative Approach
Qualitative goals can be measured by assigning a numerical value to Current Reality (CR) and Desired Reality (DR); a number between 1 and 10.
Pre- and post-engagement surveys collect the CR and DR numerical values and reveal shifts to calculate results.
This approach can also be translated into improvement percentages. For example; if a client selected “improving her relationship with her boss” as a goal and assigned the Current Reality a “4”, and, after a six month coaching engagement, assigned the relationship a “9”; she could boast of a 50% improvement.
It is widely held that employees who feel upbeat will be more likely to please customers and, therefore, improve the bottom line. As Daniel Goleman noted in his book Primal Leadership, there is actually a logarithm that predicts that relationship: For every 1 percent improvement in the service climate, there’s a 2 percent increase in revenue.
Typically, executive coaching claims a 20% – 40% positive impact on results.